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Understanding Artificial Intelligence for Marketing Development

Understanding Artificial Intelligence for Marketing Development

International market research companies are increasingly using AI as part of their arsenal. It can be used to increase the ROI of a marketing campaign through machine learning, big data analytics, and other processes to understand better what drives a customer. With this knowledge, you can tailor your marketing tactics or customer service to achieve significant results. When interacting with a client, you don’t have to guess. Artificial intelligence can also be used to automate processes that previously could only…

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