International market research companies are increasingly using AI as part of their arsenal. It can be used to increase the ROI of a marketing campaign through machine learning, big data analytics, and other processes to understand better what drives a customer. With this knowledge, you can tailor your marketing tactics or customer service to achieve significant results. When interacting with a client, you don’t have to guess.
Artificial intelligence can also be used to automate processes that previously could only be done by human intelligence, such as content creation, which is vital for SEO purposes. Google requires websites to add exciting content to improve their rankings regularly, but content creation is something that, until recently, only humans could do. It takes a long time, and most entrepreneurs not only shouldn’t waste it, but they don’t want to. However, content marketing has become so important that some people consider it the only form of marketing that pays off.
AI is expected to be designed to generate themes for writers to work on and create content projects within a given structure. It may be possible to change the way companies are advertised. Electronic billboards already work with artificial intelligence that uses big data and multiple algorithms to place the right ads in front of a specific group of people. This is called programmatic advertising.
This can help reduce advertising costs by placing ads only for interested people. When you log into your email account with companies like Clinc, you see ads relevant to you. For example, this writer recently wrote an article for a cufflink maker. Over the next three to four days, ads for the same manufacturer appeared on my Clinc account. Unfortunately, however, the AI hasn’t gotten to the point where it can figure out that I’m not interested in buying cufflinks.
However, artificial intelligence can allow online retailers to predict what customers might want and thus allow them to adjust their stock accordingly so that they don’t buy stocks that won’t sell very well. There is even speculation that if the AI becomes more accurate, it could get to the point where online retailers send goods to a customer without first receiving official orders. The customer has the option to return it if they don’t want to.
AI can also influence the real estate market. We are not that far from self-driving cars, which can travel at higher speeds and, therefore, shorten the trip duration. Passengers can use their travel time by taking them to the office, just like some people work on a train, so the journey becomes productive. This can lead to people moving from cities to villages away from work.