When you take any business, you could find the history shared by the founder. But, commonly, they would have a passion for it to build their business. But the popular beauty brand has a different story from all other businesses. It is mainly developed to support the community. The man behind the huge success of the popular Sundial brands is richelieu dennis. If you are interested in knowing the interesting history of this brand then read below to know.
His early life and career:
The early life of this person is so painful. He was born and grew up in Liberia where the violence takes place. His family has been affected a lot directly. At an early age itself, he became socially active and he could not tolerate the inequalities in society. He came from a background of entrepreneurs that has made him develop knowledge and become a successful entrepreneur.
Later, he got a scholarship in Babson entrepreneur Education College and he went with a different aim to learn about entrepreneurship. His earlier aim was to become a citrus farmer, but later the situation has turned to develop beauty products.
What made him to start Sundial Brands?
In his college days, sold shea butter that he get from his mother. It helps him to survive in his college. In 1989, the huge conflict has changed everything. All his properties in his country are damaged. So, Dennis doesn’t have the way to return to their country. But he didn’t lose his hope, he became stronger and come with the best ideas to make his community grow.
From his early life, he has seen all the inequalities and he thought the only way to break this barrier is by growing in the community. He thought to make beauty products for Black women so that they can shine in their life. This made him develop Sundial Brands which is now growing in popularity.
His life and story behind the products are inspiring. Also, richelieu Dennis advised the young entrepreneurs to work on ideas that will help their community to grow. He worked very hard to make his brand popular and with his strong determination, he could achieve his goals. He has strongly believed to break racism, inequalities and if he has broken into that horrible situation then there is no Sundial Brands today. Hence, now you might understand how this beauty brand story is different from others.