The industry and business firms work when the management and marketing are good. It is not easy for any employee to market the brand and make strategies to perform well. It can be seen that in the past few years, the competition in every industry is on the rise due to the entry of some brilliant minds in the industry who are competent enough to frame strategies that shoot up the sales of the product, making it recognizable in the market. It creates a wanted factor in the minds of a customer, which tempts him to have the product at any cost.
Need of marketing specialists
It is believed that great minds do not often come from reading huge piles of books but from brainstorming and curating interesting ideas that match the trend for customers to follow. The industry keeps evolving each day with the introduction of new technology. Therefore, it becomes difficult for companies to act according to the change in the market. In such scenarios, great minds such as Alexei Orlov are required to frame strategies for the marketing of the product, which will create its unique presence in the market. It is believed that the strategies are set according to the market standards and the ongoing trend amongst the customers.
Marketing and acquisitions
It is said that mergers and acquisitions are one of the toughest business activities to deal with. Every employee can’t take it in the right way, nor is it positive for the owner. However, it can be said that for Alexei Orlov, it was easy. He built a company from the ground that dealt in acquisitions and strategy building which was later sold to the WPP giants. It should not be hard to guess that he took the senior-most role in the management to keep the company running smoothly. It kept growing with the introduction of capital from the parent company and the support of much-qualified staff. His mind and strategy building led to the birth of such a performing company that he had no competition in the market. He had worked as the chief marketing officer and various other senior positions due to his expertise. His experience is what led to the success of all the companies he has worked for.
It can be said that the knowledge he possesses in respect to strategy building for marketing and operations is remarkable, and no one in the industry could do it better. He made the company run through competition and make it stand alone amongst others.